Marketing for senior executives
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For more information Contact Us:
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+ 44 751 135 38 86

A 3-Day Intensive Expert Session

 

'MARKETING FOR SENIOR EXECUTIVES' 

  •   
July 12-14, 2017
Venue: The Academic Lounge, Oxford, UK
 
Oxford Experts sessions – a unique blend of standard classic European education and the best and successful practices.
THE EVENT INCLUDES
JULY 12, 2017
‘Strategic Management’
JULY 13, 2017
‘Marketing Your Business Online’
JULY 14, 2017
‘Writing for Web’
 
Fee for 3-Day session is 980 GBP!
Seats are limited to 12 only.
*The fees are indicated excluding VAT
 
EXPERT SESSION
'MARKETING FOR SENIOR EXECUTIVES'
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Prof. Martin Hingley

A front man of a international think tank group with a diverse range of research interests (sustainable value for market, chain and network stakeholders).
Chair of Strategic Marketing at University of Lincoln (Lincoln Business School), UK
 
 
 
 
 
 
July 12, 2017
‘Strategic Management’
Key points of the session:
  • The Strategic Planning process
  • PESTEL analysis and external shaping environment
  • Diverse Marketing Strategies (dominance, entrance, followers, vertical and horizontal integration, diversification)
  • Modelling Marketing Strategy (Ansoff Matrix, Marketing Mix)
  • Case studies in Strategic Marketing
  • Exploring Marketing Strategy in Innovative and Entrepreneurial, Diversified, Alternative and Non-Commercial contexts
Luan Wise

Top 5 Female Marketer’ (LinkedIn UK, 2015), Brand ambassador. Board trustee for the Communication, Advertising & Marketing (CAM) Education Foundation, Vice-chair of the Chartered Institute of Marketing (CIM) South West board, Member of the GFirstLEP Business and Professional Services Sector Group
 
 
 
 
 
 
July 13, 2017
‘Marketing Your Business Online’
Key points of the session:
  • 2017 online marketing landscape
  • Measure online success
  • The Digital World
  • Marketing Fundamentals
  • Online marketing objectives
  • Websites
  • How to drive traffic to your website
Mr Robert Bullard

Author of 'Business Writing Tips - For Easy and Effective Results'. Founder of 'Perfect Text', UK, a widely recognized trainer in business writing skills, an experienced public speaker in UK and abroad, an acknoledged copywriting EXPERT to sharpen up your website, brochure or report and adding comprehensive value
 
 
 
 
 
 
July 14, 2017
'Writing for Web'
Key points of the session:
  • How online readers behave, and how to design and plan web content accordingly
  • Ways to write more effective content for websites
  • SEO, Adwords, on-page and off-page optimisation, etc., and how to use them to improve a website's ranking on Google
  • Delegates' websites evaluation and improvement tips
  • Learn some techniques for successful management of websites: the importance of reader accessibility, the use of styleguides, and how to proofread effectively
 
 
 
 
 
Fee for 3-day session is 980 GBP!
*The fees are indicated excluding VAT
 
Certificate of Attendance from Oxford for all participants!
Certificate of Attendance Marketing
PREMIUM PACKAGE
 
 
Testimonials of our VIP participants:
 

★★★★★ • Ms. Sunna Deniyege Nilushi Chandima Siripala, Director of the Southern Agrocraft (pvt) Ltd, Sri Lanka:

‘We enjoyed very much successful 3 days programme. Thank you!’

 

★★★★★  â€¢ Mr. Ilie Robert Dumitru, President Advisor, Niro Investment Group, Romania:

‘I liked the way the lectures were held. The speakers gave us a lot of new information and ideas as to the topics…’

 

 
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The Academic Lounge, 2, Woodin’s Way, Paradise Street, Oxford, OX1 1HF, UK
Сontact us:
 Email: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.
 Phone number: + 44 751 135 38 86