Marketing for senior executives
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+ 44 751 135 38 86

A 3-Day Intensive Expert Session



September 19-21, 2017
Venue: The Academic Lounge, Oxford, UK
Oxford Expert sessions format – Interactive platform. Case studies from speakers. Presentations and group discussions of participants’ challenges and solutions.
SEPTEMBER 19, 2017
Strategic Marketing
SEPTEMBER 20, 2017
Legal Implications for Marketing
SEPTEMBER 21, 2017
Writing for the Web
Fee for 3-Day session is 980 GBP!
Seats are limited to 12 only.
*The fees are indicated excluding VAT
Prof. Martin Hingley

A front man of a international think tank group with a diverse range of research interests (sustainable value for market, chain and network stakeholders).
Chair of Strategic Marketing at University of Lincoln (Lincoln Business School), UK
September 19, 2017
‘Strategic Marketing’
Key points of the session:
  • The Strategic Planning process
  • PESTEL analysis and external shaping environment
  • Diverse Marketing Strategies (dominance, entrance, followers, vertical and horizontal integration, diversification)
  • Modelling Marketing Strategy (Ansoff Matrix, Marketing Mix)
  • Case studies in Strategic Marketing
  • Exploring Marketing Strategy in Innovative and Entrepreneurial, Diversified, Alternative and Non-Commercial contexts
Dr. Rui Verde

Head of the Law and Economics Department, AU Oxford, PhD Law. London BPP University, UK. An efficient legal adviser, chief consultant (political, economic and legal risks concerning investments and activities in South America, Southwest Europe, and Africa), visiting lecturer of International Finance.
September 20, 2017
‘Legal Implications for Marketing’
Key points of the session:
  • Marketing Law in UK and EU
  • Code of Practices in Advertisement
  • Requirements for specific sectors
  • Data protection
  • Case studies
Robert Bullard

Widely recognised trainer in business writing skills, an experienced public speaker, author of 'Business Writing Tips - For Easy and Effective Results'. Founder of ‘Perfect Text’, UK.
September 21, 2017
‘Writing for the Web’
Key points of the session:
  • Online consumption of the text
  • Web writing essentials
  • Practice webifying your text
  • Search Engine Optimisation
  • Improving your own website
  • Editorship & Management of Websites
Fee for 3-day session is 980 GBP!
*The fees are indicated excluding VAT
Certificate of Attendance from Oxford for all participants!
Certificate of Attendance Marketing
Testimonials of our VIP participants:

• Ms. Sunna Deniyege Nilushi Chandima Siripala, Director of the Southern Agrocraft (pvt) Ltd, Sri Lanka:

‘We enjoyed very much successful 3 days programme. Thank you!’


 • Mr. Ilie Robert Dumitru, President Advisor, Niro Investment Group, Romania:

‘I liked the way the lectures were held. The speakers gave us a lot of new information and ideas as to the topics…’



The Academic Lounge, 2, Woodin’s Way, Paradise Street, Oxford, OX1 1HF, UK
Сontact us:
 Email: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.
 Phone number: + 44 751 135 38 86